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Annual Report 2023/24
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HELLO TAKES YOU TO MORE
Exciting Events & Experiences
Mega Events & MICE Happenings →
Diversified In-town Experiences →
Venture into a new world of experiences in
Hong Kong. From Mega events to smaller ones
we aimed to share Hong Kong as Asia's World City
for everyone.
Maximising Hong Kong’s Global Visibility
In-Depth Thematic Promotions →
Tactical Offers & Incentives →
Exploring new promotions to boost tourism and
share premier experiences with locals and tourists
alike. Making Hong Kong the key player in global activities.
Seeing is Believing
Star Power →
Trade & Media Familiarisations →
Relatability and Star Power worked hand in hand
this year to share our wonderful events around Hong Kong.
Strengthening Trade Partnership
Trade Outreach & Local Engagement →
Cultivating Hospitality →
Expanding our position as the connector between the
east and west. This year we wanted to focus on deepening
our ties with key economies from around the world.
Connecting Tourism with Community
Nurturing Local Talents →
Building Global Connections →
Sharing our multi-cultural experiences with tourists
and improving our local way of living. The primary
aim was to blend the two and create a blend of cultures.